Samwana

                                                   Photo: To trade Internationally, think globally  Business people need to be careful that they never underestimate the impact that culture can have on consumer buying behavior. Developing your understanding, tolerance and acceptance of cultural differences is crucial if your international marketing objectives are to be accomplished. There are a number of key cultural elements that international marketers need to take into consideration when designing products, developing promotions and implementing distribution systems in foreign markets. These elements include values, beliefs, thought processes, symbols, traditions, religion and language. It is important that international marketers pay particularly close attention to the persuasive nature of culture. You can't simply assume that people will disregard their culture just because a product you have introduced will make their life easier. Many aspects of culture have s

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